What we did

The Solution

The identity for this clothing line needed to communicate a soft, luxurious feel that would appeal to a chic audience. The logo was also to represent Holly's handmade embellishments by displaying a simple bow that happily sits atop the initial character in the company's name.

With delicate typography and calming hues, the overall effect of the brand is a charming, nostalgic look that conveys the relaxed, spontaneous moments that exist between a parent and their child.

Identity Design