What we did

The Solution

This bright, active color pallete activates the viewer’s eye and excites both the mind and body. Each color is assigned to a specific category to help give life to the category’s theme. The dominent brand color is the lime green hue used to emphasize energy, power, growth, and a science based nature. The crisp and clean pigment appeals to both men and women, while remaining a neutral, cool tone (green and blue) that invites viewer’s to explore the other warmer categories (pink, red, orange, and yellow).

Identity Design